Stage light to screen light
Capturing the kinetic energy of live stages. Crafting the next generation of digital experiences.
Chloe Walsh - photographer, videographer, UX/UI designer, and co-founder of Tidalux Ltd. Ten years front of house, now building digital work with the same timing as a live cue.
01 // Dual discipline
Stills, motion, and digital craft
Filter the grid like a mixing console: live energy on one channel, precise product UX on the other.
Festival main stage
Crowd surge, pyro bloom, and the half-second before the drop.
Tidalux digital system
Brand, product story, and interfaces for a two-person studio.
Confetti cut
Paper storm freeze-frames for aftermovies and brand stills.
Laser haze silhouette
Backlight, haze, and a silhouette that still reads on a phone screen.
Conversion-led web builds
Quiet interfaces with stage-level pacing for UK small businesses.
Studio practice
Wireframes, prototypes, and the public face of Tidalux.
Artist close-ups
Front-of-house portraits under hard stage colour.
Creative direction for product
From moodboard to shipped UI: the gate that decides what goes live.
02 // The story
10 years front of house to digital frontier
A decade of managing high-pressure live events, festival production, pyrotechnic cues, and capturing split-second crowd reactions now shapes how I design digital experiences and brand media.
Live production teaches ruthless timing. Miss a cue and the room feels it. That same discipline shows up in UX: sequence the arrival, raise the energy, leave people with something to take home. I still think in run-of-show when I wire a homepage or cut a reel.
Photography and motion keep the studio honest. Screens should feel like they have been in a real room: haze, colour temperature, human faces, not another generic gradient. Digital work at Tidalux sits on that visual instinct, then pairs it with clear product thinking.
04 // Production & digital specs
Capabilities
Three channels. Open one for the brief that matches your project.
Concerts, festivals, pyrotechnic capture, architecture, and commercial brand storytelling. Built for stills that still hit when the room has gone quiet.
High-impact promotional reels, event aftermovies, and ambient web background media. Cut with the pacing of a live show, sized for product pages and social.
Modern, conversion-focused websites, digital branding, and bespoke user experiences. Specialising in clear journeys for UK studios and small businesses.
05 // Book the shoot / start the build
Tell me what you are staging next
A short note is enough. The form opens your email client so nothing sits in a black box.